On February 7, Fujifilm published an advisory warning that it will discontinue the sale of some film products due to [the] long-term decrease in demand’ it has experienced. According to FujiRumors, the decision will impact the Fujicolor 100 and Fujicolor Superia Premium 400 film products.
Fujifilm will stop shipping its Fujicolor 100 and Fujicolor Superia Premium 400 film in three-packs by the end of March, according to the report. Single rolls of film will still be available to purchase through select retailers and distributors. Though the analog photography market has seen an uptick in demand, this hasn’t been enough to save some products.
In October 2019, for example, Polaroid Originals announced that it was discontinuing its Spectra film because functional cameras that can support it have become increasingly hard to find. Fujifilm itself has discontinued other film products, including its ACROS 100 black and white film that it earmarked for discontinuation in 2018.