Announced today, Sony has released an update to the Sony Software Development Kit (SDK) that allows for custom imaging solutions with the company’s cameras.The update is designed to allow for…
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Tamron Unveils 17-70mm f/2.8 VC Lens for Sony APS-C E-Mount
Tamron has announced a lens for E-Mount APS-C fans: the 17-70mm f/2.8 Di III-A VC RXD, a standard zoom lens with an equivalent 25.5-105mm full-frame range. That range positions it one of the most v…
Sony Xperia 1 III Compact looks likely thanks to a new 5.5-inch phone leak
Sony fans have been clamoring for the brand to put out more ‘compact’ or smaller phones, and evidence is mounting that it will do just that with the Sony Xperia 1 III. According to Japa…
Sony Alpha 7C Full-Frame Camera With Exmor R CMOS Sensor, AI-Driven Real-Time Eye Autofocus Launched in India
HIGHLIGHTS Sony Alpha 7C is capable of 4K video recording It is priced at Rs. 1,67,990 and will be available from today Sony Alpha 7C comes with a NP-FZ100 rechargeable battery Sony Alpha 7C full-f…
Sony announces it’s getting into the drone game with its new ‘Airpeak’ brand
Watch out, DJI. Sony Corporation announced today it is getting into the drone market under the brand name ‘Airpeak.’I a short press release, accompanied by the above teaser video, Sony …
Select Sony stores in Japan are giving away adorable mini camera kits with the purchase of a real kit
If you’re lucky enough to be in Japan at the moment, select Sony stores will give you a free — and downright adorable — mini camera kit if you purchase a Sony a7 or a9 series came…
The Apple TV app comes to Sony’s Android TVs
You can add Sony TVs to the growing list of places where you can download and use Apple’s redesigned TV app. Sony has begun rolling out the software to its lineup of recent smart TVs, startin…
Sony could soon eclipse Canon EOS R5 with new 8K powerhouse, rumors suggest
If the incredible Sony A7S III doesn’t pack quite enough shooting power for you, then you’ll be heartened to hear that Sony is possibly preparing a new A9 flagship that could even trump…
The Sony A7C is a tiny full-frame vlogging camera with a big price tag
What do you get when you cross two of the biggest camera trends of the year? That would be the new Sony A7C – a small full-frame camera (tick) that’s also aimed at vloggers and YouTuber…
Sony’s ‘budget’ A7C fits a full frame sensor in a new, compact body
Shortly after unveiling the high-end, video-oriented A7S III, Sony has gone in a completely different direction with its latest full frame mirrorless camera. The A7C has an all-new compact body wit…